MITSloan sloanreview.mit.edu WINTER 2015 • VOL. 56 • NO. 2
Management Review
//////////////////////////HOW RESILIENT IS YOUR BUSINESS? Pg. 79 //////////////////////////
The Perils of
Too Much
Attention
How the relationship with
the home office can sour
Pg. 16
Information
Technology’s
Dark Side
Is IT overuse sapping your
employees’ well-being?
Pg. 61
Making Better Decisions
The Case for
‘Benevolent’
Mobile Apps
Apps that build trust can
improve brand image
Pg. 31
The Power of
Asking Pivotal
Questions Pg. 39
Learning Through
Simulated
Experience Pg. 49
Insights
From New
Research Pg. 55
Why
Product
Category
Labels
Matter Pg. 23