MITSloan sloanreview.mit.edu WINTER 2014 • VOL. 55 • NO. 2
Management Review
/////////////////////////////// THE DISCIPLINE OF CREATIVITY Pg. 24 ///////////////////////////////
The Problem
With Online
Ratings
Consumer trust in online
ratings may be misplaced
Pg. 47
How to
Position an
Innovation
Six options for introducing
a new product or service
Pg. 17
*New Survey Findings Pg. 29
*Thriving in a Big Data World Pg. 35
*Should You Outsource Analytics? Pg. 41
*Understanding Your Information Footprint Pg. 96
Strategy for
Multisided Platform
Businesses Pg. 71
SPECIAL REPORT:
Raising the Bar
With Analytics
