WHO’S WORLD-CLASS? (AND WHAT’S
DIFFERENT FROM LAST YEAR?)
This reputation “cloud” expresses the views of survey
respondents about which companies are world-class
at addressing sustainability. It’s an argument starter.
BP fell from 8th-ranked to 21st. Why not lower? Maybe
managers are more understanding than others about
the challenges of managing complex systems.
First Look: The Second
Annual Sustainability &
Is spending up or down? What does the C-suite think?
Who’s ‘world-class?’ More than 3,000 managers responded.
Here is an early sample of what they said.
BY KNUT HAANAES, BALU BALAGOPAL, DAVID ARTHUR, MING TECK KONG,
INGRID VELKEN, NINA KRUSCHWITZ AND MICHAEL S. HOPKINS
FROM A BUSINESS PERSPECTIVE (not to mention other perspectives), certain current
events haven’t treated sustainability kindly. Last year’s much-publicized shortcomings of the climate talks in Copenhagen turned into this year’s less-publicized replica in Cancun — leaving
questions unanswered about the future regulatory and carbon-price landscape. And the global
economy’s “recovery” has been more halting than hoped, at least in the West.
All of which makes the findings of our second annual Sustainability & Innovation Global Executive Study — a collaboration between MIT Sloan Management Review and the Boston
Consulting Group — more surprising than expected.
; Businesses are
; A “two-speed”
a gap between
; The C-suite is
board, but not for
WINTER 2011 MIT SLOAN MANAGEMENT REVIEW 77