Management Review
THE NEW BUSINESS OF INNOVATION
The 5 Myths of
Innovation —
What Steers
Leaders Wrong Pg. 43
How the Analytics Gap
Is Deciding Who Wins
A 5-Point Plan for Competing on Big Data Pg. 21
63% 67%70%
8
63%
80
71%
80
61%
67%
67%
80%
Can You
Outsource
Too Much?
•Expect unintended
consequences
•Keep control of
technologies that
shape performance
Pg. 59
Turns Out
Optimism
Is a Strategy
•Optimists get jobs
•... and promotions
•Act optimistic even if
you’re not
Pg. 12
Steve Jobs’s
Secret (the Way
John Sculley
Tells It)
What Apple’s former CEO said
about Apple’s current one
Pg. 96
Crowdsourcing
Answers Within
Your Company
Internal knowledge markets
can be collaboration marvels.
But how to make them work?
Pg. 65
The C-Suite
Gets More
Sustainable?
First-look findings from
the annual Sustainability
& Innovation Study
Pg. 77
62%
58%
65%
54%
61%
68%
