MITSloan sloanreview.mit.edu WINTER 2010 VOL. 51 NO. 2
Management Review
Why Forecasts
Fail. (And How
There’s a Better
Way to Plan.) Pg. 83
Make
‘Star’
Hires
Pay Off Pg. 57
Your Next
Supply Chain
Secrets to Strategic Design Pgs. 17-55
PRICING:
Don’t Charge
What the
Market Will
Bear Pg. 69
Why Am
I Working?
A new study suggests
students don’t know
Pg. 12
How Not
to Market
on the Web
If you don’t emphasize
privacy, you’re doomed
Pg. 14
*The 6 forces driving supply chain design Pg. 17
*New “hybrid” solutions Pg. 47
*Getting suppliers to innovate for you Pg. 41
*New ways to measure savings Pg. 25
*When to collaborate, when to compete Pg. 47
