LEADING
DATA-DRIVEN
CHANGE
Leveraging Data to
Reexamine Your
Business PAGE 28
MIT Sloan sloanreview.mit.edu SUMMER 2016 • VOL. 57 • NO. 4
Management Review
IS THINKING A
LOST ART AT
YOUR COMPANY?
PAGE 96
THE NEW RULES
FOR CRISIS
MANAGEMENT
PAGE 71
WHAT
MAKES WORK
MEANINGFUL
PAGE 53
A LOWER-RISK PATH
TO HIGHER-IMPACT
INNOVATIONS
PAGE 79