MITSloan Management Review
2 MIT SLOAN MANAGEMENT REVIEW SUMMER 2015
Employee B’s Twitter Network
SUMMER 2015 • VOLUME 56 • NUMBER 4
DIGITAL BUSINESS: INNOVATION
21 How Twitter Users Can
Generate Better Ideas
New research suggests that employees with a
diverse Twitter network — one that exposes
them to people and ideas they don’t already
know — tend to generate better ideas.
BY SALVATORE PARISE, EOIN WHELAN
AND STEVE TODD
DIGITAL BUSINESS: STRATEGY
27 Thriving in an Increasingly
Given the amount of turmoil digital disruption is
causing, it’s time for companies to evaluate the
threats and opportunities — and start creating
new business options for the future.
BY PETER WEILL AND STEPHANIE L. WOERNER
DIGITAL BUSINESS: BUSINESS TRANSFORMATION
37 Is Your Business Ready
for a Digital Future?
Successfully incorporating today’s digital technologies
requires companies to operate in new ways. However,
many employees are not impressed with how their
companies are responding to digital trends.
BY GERALD C. KANE, DOUG PALMER,
ANH NGUYEN PHILLIPS AND DAVID KIRON
ON THE COVER: AP Images, Getty Images, Redux Pictures
44% of survey respondents think their organization’s leadership has suf- ficient skills and experience to lead the company’s digital strategy.