////////////////////// THE TROUBLE WITH TELECOMMUTING Pg. 10 //////////////////////
MITSloan sloanreview.mit.edu SUMMER 2012 • VOL. 53 • NO. 4
Management Review
Dethroning an
Established
Platform Pg. 35
How to Create
A Sustainable
Company Pg. 43
Building
Effective
Partnerships
in China Pg. 27
The Problem
With Digital
Design
It’s only wonderful if
you manage it well
Pg. 63
When
Customers
Interact in
Online Brand
Communities
Pg. 22
What
Managers
Are Saying
About Social
Business
Pg. 51
Gaining Value
From the Data
Explosion
Why IT can’t do it alone
Pg. 18
Is It Time to
Rethink Your
Pricing? Pg. 69
