Leveraging the Social Web
Within the Enterprise
The CTO of Tata Consultancy Services describes how he learns from his
organization’s collective intelligence.
“We have really
the exploitation of the
as a means
as a means
of finding the
a means of
HOW CAN LARGE COMPANIES take advantage of the knowledge that is dispersed in various
parts of their organizations? In an interview with
MIT Sloan Management Review, K. Ananth Krishnan,
chief technology officer of Mumbai-based Tata
Consultancy Services Ltd., offered an interesting
perspective on that subject. Krishnan explained how
he and his colleagues at Tata, which had $8.2 billion
in revenue in its most recent fiscal year, tap into the
collective intelligence within their organization:
We are today probably one of the largest users of the
social Web inside the enterprise…. In the last three
years we have really launched into the exploitation of
the social Web as a means for ideation, as a means of
finding the expert, as a means of learning. We use the
Web to form groups to look at specific problems and
tapping into a collective intelligence….
For example, I have a blog inside the company, and
I just finished writing a blog post which will go live
tomorrow morning on the ideation process. There are
a lot of things that I as the CTO of India’s largest software company should be looking at. Obviously, I
don’t have the bandwidth to look at all of them. So
I’m asking my readers to help me find out what am I
missing. What are the three things they feel I should
be paying attention to? Hopefully, I will get a few
hundred responses, and then I and my staff will go
through and make sure that we pick the top three
K. Ananth Krishnan is chief technology officer of Tata Consultancy Services Ltd.
I do this quite often to supplement what I’m reading
from all the other sources of information. The kind
of insights that our business leaders might need for
creating a new service offering or going after a new
market or whatever — many of those get validated
by this softer data.
For more about Krishnan’s insights on managing information, read MIT SMR’s interview with him, at
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