MIT Sloan sloanreview.mit.edu SPRING 2016 • VOL. 57 • NO. 3
Management Review
JUST HOW SMART ARE
SMART MACHINES?
PAGE 21
KEEP CALM AND
AVERT DISRUPTION
PAGE 83
IMPROVISATION
IN BUSINESS
PAGE 8
THE METRICS THAT
MARKETERS MISUSE
PAGE 73
WHY GREAT
PRODUCTS
FAIL — AND
WHAT YOU
CAN DO
ABOUT IT
How to Win
the Changing
New Product
Development Game
PAGE 33
