The Pitfalls of Project
Status Reporting
Why leaders can be caught by surprise
when IT projects run into trouble Pg. 57
Reducing
the Risk of
Supply Chain
Disruptions
Building resilience is often
relatively inexpensive Pg. 73
*Reading Global Clients’ Signals Pg. 23
*What Unhappy Customers Want Pg. 31
*The High Price of Customer Satisfaction Pg. 37
MITSloan sloanreview.mit.edu SPRING 2014 • VOL. 55 • NO. 3
Management Review
///////////////SHOULD YOUR BUSINESS BE LESS PRODUCTIVE? Pg. 67 ///////////////
Understanding
Your Customers
New Perspectives on
Customer Satisfaction Pgs. 23-46
How to Build a
Company That
Combines Purpose
With Profits Pg. 49
When
It Pays
to Be
Offbeat Pg. 10
