//////////////////////// THE MYTH ABOUT VIRAL MARKETING Pg. 15 ////////////////////////
MITSloan sloanreview.mit.edu SPRING 2013 • VOL. 54 • NO. 3
Management Review
Do You Have
the Right Digital
Business Model?Pg. 71
Reinventing
Employee
Orientation Pg. 23
SPECIAL REPORT:
Cultivating
Innovation
A Better
Approach
to Privacy
Why managing consumer
privacy can be an opportunity
Pg. 10
Why IT Is Key
to Strategic
Alliances
In a highly digital era,
IT-enabled flexibility is
critical
Pg. 13
What Matters
to Potential
Hires
New research on the role
of reputation — and other
factors — in recruiting
Pg. 79
*How Innovative Is Your Company’s Culture? Pg. 29
*Experiments in Open Innovation Pg. 45
*Are Boards Shortchanging
Innovation? Pgs. 53-61
