//////// INCREASE THE ROI OF YOUR SOCIAL MEDIA MARKETING Pg. 55 ////////
MITSloan sloanreview.mit.edu FALL 2012 • VOL. 54 • NO. 1
Management Review
Gauging the Impact
of Innovations
From Emerging
Markets Pg. 23
SPECIAL REPORT:
How to Win
With Data
Making
Mergers
Work
The factor executives
often overlook
Pg. 63
Why Boards
Need to
Change
An argument for a
fundamental shift in
corporate goals
Pg. 10
*What Matters in Internet Retailing Pg. 27
*The Benefits of Combining Data With Empathy Pg. 35
*How ‘Big Data’ Is Different Pg. 43
*Innovating With Analytics Pg. 47
