Management Review
THE NEW BUSINESS OF INNOVATION
The Age
of the
Consumer-Innovator
Why It’s Time to
Rethink Product
Development Pg. 27
How to
Lead During
a Crisis
12 lessons from
the Chilean miners’
rescue Pg. 49
Making Sense
of Online
Feedback from
Customers
Dynamics that affect
who posts what Pg. 14
Choose the
Strategy You
Need Now
One key issue: the pace
of industry change Pg. 71
All visitors
Do I buy the product?
Do I post an opinion?
What should I say?
Sales effect of
online word of mouth
Opinion
dynamics
Customer
base
Posting
population
Expressed
opinion
The Factor
Environmental
Ratings Miss
Pg. 17
Learn the Art
of Piloting
New
Initiatives Pg. 79
