MITSloan sloanreview.mit.edu FALL 2010 • VOL. 52 • NO. 1
Management Review
THE NEW BUSINESS OF INNOVATION
THE NEW INTELLIGENT ENTERPRISE Pg. 22
How Do You
Win With Data?
The Best
New Way
To Assess
Risk Pg. 51
Pricing’s Tough Call:
When Should You
Nickel-and-Dime
Your Customers? Pg. 59
+
=
Fix How Your
Employees
Collaborate
•Do employee network analysis
•Connect peripheral players,
ramping efficiency by 4x
•Use analysis to avoid
connecting people too much
Pg. 83
How Design
Innovation Is
Triggered By
Sustainability
Key: Frame design as
a materials problem
Pg. 75
Everyone Does
Social Media.
No One Knows
If It Works.
(Here’s How
To Find Out)
•Calculate SM’s ROI
Pg. 41
Behavioral
Economists
On Making
People Buy
•Consumer mindsets can
be abstract or concrete
•Seller pitches should
match or manipulate
those mindsets
Pg. 19
Why Customer
Service Falls
So Short
How to meet desires for
‘emotion, trust and control’
Pg. 33
