MITSloaSUMMER 20n 09 VOL. 50 NO. 4
sloanreview.mit.edu
Management Review
Are Your
Subordinates
Setting You Up
to Fail? Pg. 43
Manage Like
a Designer
Hard skills from a soft science Pgs. 23-42
Toyota’s
Secret:
The A3
Report Pg. 30
Pages
Served
Visitor
clicks
Visitor
leaves
site
Bayesian
Inference
Engine
Engine
infers
visitor
cognitive
style
Web Gittins’
Updating
Morphing:
System
How the
Internet
Will Work
Next Pg. 53
System
updated
based on
new data
(sale vs.
no sale)
Bad
Decisions
How being well-connected
can steer you wrong
Pg. 14
Collaboration
vs. Competition
To get the most from external
innovators, should they be
organized in communities
or markets? Pg. 69
What Makes
Consumers
Buy ‘Green’?
• Price isn’t the key
• Green products suffer
from lack of awareness
• Consumers want education
Pg. 87
What
Managers
Can Learn
From
Waiting
• Manage expectations
• Manage fairness
• Manage memories
