MI T S loan Management Review
WINTER 2017 • VOLUME 58 • NUMBER 2
KEEPING UP WITH EMERGING MARKETS: STRATEGY
Competing Through Joint Innovation
The Chinese telecommunications company Huawei recently has made significant
inroads into European markets using a strategy of innovation partnerships with
customers and governments.
BY MANUEL HENSMANS
KEEPING UP WITH EMERGING MARKETS: BUSINESS MODELS
The Next Wave of Business Models in Asia
There’s a new generation of sophisticated entrepreneurial growth companies in
Asia — and they’re competing on business model innovation, not lower costs.
BY ASHER DEVANG, CHRISTIAN KRUSE, ANDY PARKER, AND PONTUS SIREN
KEEPING UP WITH EMERGING MARKETS: MARKET RESEARCH
Mastering the Market Intelligence Challenge
To thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using market intelligence.
BY MURALI D.R. CHARI, KIMBERLEE LUCE, AND INDER THUKRAL
KEEPING UP WITH EMERGING MARKETS: STARTUPS
Engaging With Startups in Emerging Markets
Startups in developing economies are addressing local problems through creative
technologies and solutions. For large global companies, the prospect of working
with such startups is appealing — and complicated.
BY SHAMEEN PRASHANTHAM AND GEORGE S. YIP
57 Why Big Data
There is a growing belief that sophisticated
algorithms can explore huge databases and
find relationships independent of any preconceived hypotheses. But this approach
is often misguided.
BY SEN CHAI AND WILLY SHIH
63 When Employees Don’t
‘Like’ Their Employers on
Here’s how organizations can encourage
their employees to become brand ambassadors online.
BY MARIE-CÉCILE CERVELLON
AND PAMELA LIRIO
71 Sustainability Lessons
From the Front Lines
Many companies have approached
sustainability in a way that is unsustainable.
But there are ways to foster more
BY CB BHATTACHARYA AND PAUL POLMAN
79 Which Features
Most companies aspire to design goods
and services that encourage repeat business.
Yet businesses often invest in features
without understanding how those that
attract customers may differ from those
that retain them.
BY REBECCA W. HAMILTON, ROLAND T. RUST,
AND CHEKITAN S. DEV