The Next Wave
Models in Asia
THESE DAYS, the world is full of entrepreneurial energy — and developing economies are no exception. That’s why we devoted this issue’s special report to looking at how companies can stay abreast of
new competitors, new strategies, new potential partners, and new developments in emerging markets.
The article “Engaging With Startups in Emerging Markets” explores how Western multinational companies can best partner with young entrepreneurial companies in Asia and Africa, while “The Next Wave of
Business Models in Asia” discusses startups with innovative business models. “Competing Through
Joint Innovation” examines strategies that have helped a large and growing founder-led Chinese
multinational succeed in a mature technology industry in Europe, and “Mastering the Market Intelligence
Challenge” looks at what companies should do to ensure that they have accurate market intelligence about
fast-changing developing economies.