Q3. ”Other” Comments
Primary
themes
Direct quotes
"Developing products and services for customer preferences."
"Improving and updating technology."
"Developing services to proactively increase the commitment of businesses to sustainability."
"Improve product quality to reduce rate of replacement."
"Taking action to demonstrate sustainability in design, development, reuse and recycling regardless of organized
resistance and head-in-sand politics and cultures."
"Developing new ways in transforming energy (electrical power and fuel for automotives from renewable
biomass)."
"Implementing sustainability throughout the product development cycle as a main goal to achieve by itself,
generating incentives and rewards within the organization."
Product / service
redesign;
technology
change
PR / marketing
/ awareness
campaigns
"Developing sustainability consciousness campaigns."
"Organizing and sensitizing community groups."
"Improved training."
"Thinking about sustainability trainings and consulting, people awareness, inclusion of material in academic
curriculum on sustainability and social entrepreneurship."
"Improving stakeholder understanding of post-fossil fuel world."
"Training employees about the importance of efficiency, effectiveness and economy—and their relevance to the
organization's sustainability as well as to employees’ packages and opportunities with the organization."
Culture/
mindset change
"Creating change in behaviors at all levels of the organization."
"Building an organizational culture with a focus sustainability."
