Exhibit 3. Respondents Cited–by a Large Margin–an Improved Image as
the Principal Benefit of Addressing Sustainability
What are the greatest benefits to your organization in addressing
sustainability issues?
Improved company or
brand image
Cost savings
0
Competitive advantage
Employee satisfaction,
morale, or retention
Product, service,
or market innovation
Business model or
process innovation
New sources of
revenue or cash flow
Effective risk management
Enhanced stakeholder
relations
Other
10
20
30 40
Percentage of respondents
Note: Data reflect the top-ranked response from the 1,560 business leaders who participated in our survey.
